Yogu-San is Awesome.

So, some of you may have picked up small twinges of anti-commercialism sentiment from me from time to time, either through this blog or through knowing me in real life. I totally think there's a time and a place for advertisements and understand why they exist and don't begrudge them for existing, I just think you should never pay a company for the privilege of doing its advertising for it, blah blah blah blah.

I don't think what I'm about to do violates any of this, because I'm not being paid or in any way coerced to do this. I'm just going to spotlight something I think rocks. I am going to give a place free advertising, which I think is the best advertising. Advertising generated by consumers for consumers because they honestly like a product. (This sort of entry is going to happen at least once more, so I've given it its own category, tongue-in-cheekedly labeled "Selling Out")

Long, rambling self-indulgent punkish-facade preamble now over, Ladies and Gentlemen, I give you...

Yogu-San.













Did you just hear a popping sound? That was the cuteness center of your brain exploding. This little dude is the mascot for which they are named. Squishy, swirly little Yogu-San himself. Or...itself. Whatever.
So what is Yogu-San? Yogu-San, dear friends, is a frozen yogurt place, in a similar vein as such places as PinkBerry and Red Mango...three flavour choices and a variety of toppings. And sweet Aunt Wendy's eyeballs, is it good. (My apologies to anyone who has an Aunt Wendy, I did not mean to desecrate her eyes.)

The available toppings range from the expected (crushed Oreos, chocolate chips, various types of fresh fruit) to the quirky and fun (Pocky, Cinnamon Toast Crunch, Fruity Pebbles). The two "set" flavours are Original and Green Tea, with a third flavour that rotates/changes each month. As if Yogu-San himself wasn't cute enough, they also apply the "-san" honorific to their flavours, as though they're Yogu-San's relatives or something...Green Tea-San, Mango-San, etc. It's precious.

The yogurt itself I found to be awesomely delicious, though it might not be what you expect from frozen yogurt, necessarily--for one, it has a notably stronger "yogurty" flavour, rather than just being like soft-serve ice cream, and two, the texture is different from samesaid soft-serveish fro-yo, being sort of like snow. It breaks off in your mouth in chunks and quickly melts across your tongue.

Oh, and did I mention the workers have a genuine-feeling air of friendliness?

Yogu-San is located in the Bellis Fair Mall in Bellingham, Washington. If you ever find yourself there, seriously check it out.

Eesh, even the name is fun to say. Yogu-saaaaaaaaaaaaan.



Holden Out. (of yogurt)